Sustainable development of a company: building of new level relationship with the consumers of XXI century
The AMFITEATRU ECONOMIC journal, 2013, vol. 15, issue Special 7, 687-701
The article contains a brief description of the concept of sustainable development along with review of the literature considering the aspects of the organizations’ responsibility towards consumers. Empirical research focusing on the issues connected with the existence or non-existence of the consumer of the XXI century is presented in the article. Research was conducted through examination of the current business behavior of the companies originating from Croatia, Poland and Ukraine; it covered 500 respondents from the companies operating in different business sectors. Results of the research showed that the concept of sustainable development continuously develops, the companies feel the influence of the shift in the consciousness of the modern consumers and are ready to change in order to comply with their expectations, they aspire to comply with the concept of the sustainable development because such compliance provides them with real economic benefits and building of the new level relationship with the consumers of the XXI century is one of the key factors of such development.
Keywords: sustainable development; organizations’ responsibility; consumer awarness; relationship between companies and consumers; business behavior (search for similar items in EconPapers)
JEL-codes: D22 F63 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:3:y:2013:i:special7:p:687-701
Access Statistics for this article
More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().