Models and Practice of Retail Location on the Romanian Market
Gerard Cazabat,
Mihaela Gabriela Belu,
Ioan Popa () and
Dorel Mihai Paraschiv
The AMFITEATRU ECONOMIC journal, 2017, vol. 19, issue 45, 493
Abstract:
This paper makes a review of the main types of location, respectively of probability models, gravity models, utility models, location- allocation, but also of new spatial analysis instruments. In this context, we emphasize the fact that the new location models, based on a geographic information system and the Big Data analysis instruments, open new opportunities for the practical location decision based on a larger set of criteria and by taking the market dynamics into account. The paper has the following objectives: to study the theoretical basis of location models, i.e. of the criteria (the variables) used and to compare them with the criteria used currently in decision-making practice. The study is based on qualitative research investigating the opinions of decision -makers in the area of distribution regarding the location strategy of new stores. The research findings confirm the existence of differences between the criteria retained by location models and the practice of distribution companies on the Romanian market. This type of approach – models and practices of location for distribution companies – is a novelty for the Romanian market. The study can be useful both for research (perfecting the location models vis-a-vis present-day evolutions of the business environment), as well as for the decision makers in distribution (the valorization of research findings in decisionmaking practice).
Keywords: location models; distribution companies; optimal location; Geographic Information System (GIS); Big Data (search for similar items in EconPapers)
JEL-codes: L81 L86 O33 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)
Downloads: (external link)
http://www.amfiteatrueconomic.ro/temp/Article_2632.pdf (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:45:y:2017:i:19:p:493
Access Statistics for this article
More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().