Branding in the Companies of the Hospitality Industry

Sorin George Toma ()
Additional contact information
Sorin George Toma: Academy of Economic Studies, Bucharest

The AMFITEATRU ECONOMIC journal, 2005, vol. 7, issue 18, 125-128

Abstract: One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every type of a strong hospitality business has a Web presence because the entry into marketing on the Web is inexpensive and easily done.

Keywords: Branding; Hospitality industry; Brand; Competitive advantage. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no18/articol_fulltext_pag125.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:7:y:2005:i:18:p:125-128

Access Statistics for this article

More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().