MULTI LEVEL MARKETING INTEGRATION PROCESS MANAGEMENT

Nicola Yankov ()
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Nicola Yankov: D Tsenov Academy of Economics, Svishtov, Bulgaria

The AMFITEATRU ECONOMIC journal, 2007, vol. 9, issue 21, 9.-19

Abstract: The paper’s intention is to deal with the issues of the comprehensive multu level marketing integration. It is a conceptual view over the different aspect of the integration process on different levels. The author presents some basic principles of internal and external integration of the marketing inside and outside the business systems. In this regard the business organization network (BON) is also an object of approaching. It is suggested an integration methodology to be used for the conceptualization and development of the -integration process. Another aspect of the paper is the presentation of models for vertical and horizontal markets and marketing integration beyond the boundary of the business systems. Some of the problems of marketing networking process are also discussed in the article.

Keywords: Business organization network; Marketization process; Marketing networks (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:9:y:2007:i:21:p:9-19

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