Big Data, the perfect instrument to study today's consumer behavior
Cristina Stoicescu ()
Additional contact information
Cristina Stoicescu: University of Economic Studies, Bucharest, Romania
Database Systems Journal, 2016, vol. 6, issue 3, 28-42
Consumer behavior study is a new, interdisciplinary and emerging science, developed in the 1960s. Its main sources of information come from economics, psychology, sociology, anthropology and artificial intelligence. If a century ago, most people were living in small towns, with limited possibilities to leave their community, and few ways to satisfy their needs, now, due to the accelerated evolution of technology and the radical change of life style, consumers begin to have increasingly diverse needs. At the same time the instruments used to study their behavior have evolved, and today databases are included in consumer behavior research. Throughout time many models were developed, first in order to analyze, and later in order to predict the consumer behavior. As a result, the concept of Big Data developed, and by applying it now, companies are trying to understand and predict the behavior of their consumers.
Keywords: Big Data; consumer behavior; consumer experience; machine learning. (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:aes:dbjour:v:6:y:2016:i:3:p:28-42
Access Statistics for this article
Database Systems Journal is currently edited by Ion Lungu
More articles in Database Systems Journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Series data maintained by Adela Bara ().