Enhancing competitiveness of Serbian rural tourism through the process of clustering

Drago Cvijanovic (), Predrag Vukovic () and Vladan Ugrenovic
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Drago Cvijanovic: Institute of Agricultural Economic, Belgrade, Serbia
Predrag Vukovic: Institute of Agricultural Economic, Belgrade, Serbia
Vladan Ugrenovic: PSS Tamis, Pancevo, Serbia

International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, 2013, vol. 2, 27-34

Abstract: The rural areas of the Republic of Serbia cover more than 80% of the territory and the results of the Census of population 2011 shows that on in these areas living approximately 44% of the total population. From these data it can be concluded about the importance that rural areas can have for the overall economic development of the country. However, rural area are still burdened with many problems (depopulation, migration to urban centres, reduced the volume of investments, etc.). Rural tourism has seen as an economic alternative which can run these negative trends to the opposite direction. Intensive development of rural tourism in Serbia started in the nineties and in different parts of the territory it took different forms. Priority question is how to strengthen the competitiveness of rural tourism destinations. Given the fact that the tourist industry includes a large number of different factors which is necessary to make tourist product, solution has seen on better way how to organize it and make better connections between all stakeholders in order to enhance tourist competitiveness. In this sense, strengthens the role of the clusters. This paper highlights the potential of development rural tourism in Serbia using clusters and indicates the possibility of strengthening the competitiveness of rural tourism destinations.

Keywords: rural area; tourism; cluster; destination; agriculture (search for similar items in EconPapers)
Date: 2013
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