Changes and Trends on Wine Market in Romania

Roxana Stoian, Dan Boboc () and Mirela Stoian ()
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Roxana Stoian: Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Romania
Dan Boboc: Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Romania
Mirela Stoian: Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Romania

International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, 2013, vol. 2, 50-58

Abstract: In the attempt of a wide analysis of wine sector, with accents over specific marketing particularities of this domain, this paper work wants to emphasize the following: an analysis over the economic potential of winery and the importance in the Romanian agriculture frame, the techniques and marketing approaches of a more and more competitive activity on an European and global market, but also the influence of marketing strategies in consumption decision. From this perspective, the target of the research is to find if this domain, considered by most specialists as being one of „royal blood†(in Romania) it’s really an important economic sub branch or the results of it activity are products with a high percentage of marketing in the consumption equation.

Keywords: viticulture; winegrowing region; vineyard; export; import; demand; offer (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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