Analysis of food retail in Romania

Adrian Laurentiu Ariciu ()
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Adrian Laurentiu Ariciu: Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Str. Mihail Moxa, nr.5-7, Sector 1, Bucharest, Romania

International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, 2015, vol. 4, 455-459

Abstract: Food retail in Romania was very dynamic, in the last years. The objective of this research is to identify the main trends of trade with food products. Pursuing this, a documentary study was carried out, analyzing statistical data about values of retail with food and non-food products, the number of stores, the main retailers who operate in Romania etc. Also, the results of a marketing research about consumers’ buying behavior have been discussed. Research findings showed that the value of products sold in retails system increased, as well as the number of stores. Buying frequency, number of stores visited weekly and the budget spent increased in 2014 compared to 2013. This situation creates favorable conditions for developing private brands in food retail

Keywords: food retail; private brands; buying behaviour (search for similar items in EconPapers)
Date: 2015
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