Attributes of Online Business in Romania during Economic Crisis

Eugen Remus Negoi () and Liliana Nicodim ()
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Eugen Remus Negoi: Bucharest Academy of Economic Studies
Liliana Nicodim: Constanta Ovidius University

International Journal of Economic Practices and Theories, 2012, vol. 2, issue 1, 43-47

Abstract: Any business seeks maximum profitability. Especially when the global economic crisis grows, a company must have both maximum profitability by reducing costs, and by finding new markets and new consumers. Due to economic conditions, companies have turned to online business, where operating costs, and marketing costs are much lower. Almost every company in the world, who noticed the trend, they promote, in one way or another, the own business on the Internet.

Keywords: online business; economic crisis; business model; social media (search for similar items in EconPapers)
JEL-codes: F18 M21 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:aes:ijeptp:v:2:y:2012:i:1:p:43-47

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