E-Commerce Performance. Shopping Cart Key Performance Indicators

Mihaela Muntean, Diana Târnăveanu and Ana Raluca Ion ()

Informatica Economica, 2016, vol. 20, issue 1, 62-71

Abstract: In an e-commerce performance framework is important to identify the key performance indicators that measure success and together provide the greatest context into the business perfor-mance. Shopping carts are an essential part of ecommerce, a minimal set of key performance indicators being the subject of our debate. The theoretical approach is sustained by a case study, an e-shop implemented using PHP and MySQL, for simulating main business processes within the considered performance framework. Our approach opens a perspective for future research using additional indicators in order to properly evaluate the global performance of any e-shop.

Keywords: Performance; E-Commerce; KPI; Shopping Cart (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:infoec:v:20:y:2016:i:1:p:62-71

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