Intelligent Agents in E-Commerce

Valentin Litoiu, Amelia Badica and Cristian Etegan

Informatica Economica, 2006, vol. X, issue 3, 64-68

Abstract: This paper emphasizes the importance of intelligent agents in e-commerce, with a particular focus on the B2C and B2B context. From the consumer buying behaviour perspective, agents can be used to assist the following stages: need identification, product brokering, buyer coalition formation, merchant brokering and negotiation. Related to B2B commerce, intelligent agents are involved in partnership formation, brokering and negotiation.

Keywords: intelligent agents; e-commerce; negotiation; brokering (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:aes:infoec:v:x:y:2006:i:3:p:64-68

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