Why should SME adopt IT enabled CRM strategy?

Miruna Mazurencu Marinescu (), Constanta Mihaescu and Ileana Gabriela Niculescu-Aron

Informatica Economica, 2007, vol. XI, issue 1, 109-112

Abstract: Recent trends of fast adoption of CRM, whether as a philosophy, a strategy, an aid to the general marketing effort and mix, or merely as a fashion; as every body else is doing it; is driven by a clear acknowledgement and recognition that long-term relationships with customers are one of the most important assets of an organization and that information-enabled systems must be developed that will give the organization some form of ownership, that is: 'customer ownership'.

Keywords: CRM; SME; IT; e-tools; strategy (search for similar items in EconPapers)
Date: 2007
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