Journal of Emerging Trends in Marketing and Management

2022 - 2024

From The Bucharest University of Economic Studies
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Volume 1, issue 4, 2023

Computer-Simulated Environments in the Commercial Sector: Enhancing Customer Experience through 3D Spherical Image Technology pp. 8-17

Marco Pestana and Johannes Cronje

Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township pp. 18-26

Farai Nyika and Mphokhethwa Ndou

Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines pp. 27-37

Evann Keith Tabasa and Marvin Cruz

Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend pp. 38-42

Iasmina-Iulia Grä‚dinescu, Elena Goga, Mihai Prelipcean, Cristian Gheorghe and OlguÈ›a Anca Orzan

The Fears Perceived by Young Romanian People Entering an Increasingly Unstable Labor Market in a Post-Pandemic Society pp. 43-50

Elena Goga, Iasmina Iulia Grä‚dinescu, Georgiana Rusu, Petre Sorin Savin and Cristian Gheorghe

Volume 1, issue 3, 2023

Toward Safer E-Commerce Transactions: The Influence of System Quality, Information Accuracy, and Government Oversight pp. 7-19

Megawati Simanjuntak and Anna MARIA TRI Anggraini

A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis pp. 7-25

Marjan Izadpanah and Ali Vaezi

Employer branding on the Building Materials Market in Romania pp. 20-27

Oana-Cristina Mogoè˜

How Is Diversity Represented in Basketball Organizations Active in the Romanian National Basketball League pp. 26-36

Vlad Branga

Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain pp. 28-44

Aida Mehrad, Hamza Boutament, Neema GEORGE Rweramila, Mohammad Hossein TAHRIRI Zangeneh, Meriem Bouzedif, Rashi Shah and Isaiah Nketiah

Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study pp. 37-44

Elena Bostä‚nicä‚, Åžtefan-Claudiu Cä‚escu, Călin-Petrică VEGHEÅž and OlguÅ£a-Anca Orzan

Transparency and Complexity: Comparative Critical Review of Mixed Methods Approaches in Marketing Research pp. 45-55

Haekal Adha Al-Giffari and Nafisa Mayukh

Artists' Perception of Management in Opera Theaters and Opera Theater Performance During the COVID-19 Pandemic pp. 45-53

Aurora Eleonora Twarowski, Nicolae Bibu and Laura Brancu

The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective pp. 56-63

Georgiana Rusu, Mihai-Cristian Orzan, Petre Sorin Savin, Elena Goga and Mihai Prelipcean

Volume 1, issue 2, 2024

Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa pp. 7-20

Roland Goldberg

Digitalization of Public Services and the Services Quality Perception pp. 9-17

Dumitru Goldbach, Mădălina Vișan, Valeria Oana Paraschiv and Ionel Dumitru

Human Capital in Developing Countries: Common Challenges and the Path Forward pp. 18-29

Marjan Entekhabi

Corporate Social Responsibility in the Age of Artificial Intelligence pp. 21-30

Oana-Cristina Mogoè˜

The Influence of Life Events on Young Consumers’ Compulsive Shopping Tendencies pp. 30-39

Natasha Nagel and Monica M. Popa Sârghie

Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model pp. 31-50

Vasiliki Lemonidou and George Spais

Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools pp. 40-45

Pingjun Jiang

An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business pp. 46-55

Douglas Chiguvi and Thuso Sepepe

Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets pp. 51-72

Athanasios Karagioumlezis and George Spais

Egocentrism Among Generation Z: The Influence on Sustainable Behavior pp. 73-88

Brîndușa Mariana Bejan and Ciprian Marcel Pop

Volume 1, issue 1, 2022

SME and digital transformation: a dream too far? pp. 7-16

Daniela Ioniță and Ion Alexandru Olteanu

The Industrial Internet of Things from a Management Perspective: A Systematic Review of Current Literature pp. 8-21

Christian Arnold

The Influence of the Rehabilited Servicespace on the Customers’ Response pp. 9-23

Noama Abbas and Kenan Wassouf

Entrepreneurship Orientation in an Emerging Market: A Grounded theory Approach pp. 9-17

Sadick Alhaji Husseini

What do Female Consumers Think about Sustainable Packaging? pp. 9-17

María Aránzazu Sulã‰-Alonso, Inés BARBETA-MARTà Nez and Rosana FUENTES-FERNà Ndez

Crowdsourcing Platforms: Users’ Experience Exposed pp. 9-22

Lucian-Florin Onișor and Daniela Ioniță

Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria pp. 10-21

Theoneste Manishimwe and Lukman Raimi

Netnography and a Summative Content Analysis Approach to Market Research pp. 12-22

Alan Shaw

Where to Place an Online Ad: An Eye-Tracking Experiment pp. 12-23

Daniela Ioniță and Lucian-Florin Onișor

Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform pp. 17-25

Carmen Acatrinei (Pantea), Laura Daniela Roșca (Tănase), Oana-Maria Secară and Traian Alexandru Năstase

Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision pp. 18-28

Andriati Fitriningrum and Seika Paramudita

Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest pp. 18-26

Cristina-Andreea Nicolae and Mihai-Ioan RoÅŸca

Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM) pp. 22-29

Philipp Hübner

Is Climate Change More Serious than International Terrorism? Evidence from European Countries pp. 22-30

Cristina Andreea Nicolae and Mihai-Ioan Roè˜ca

Factors Affecting CRM System Adoption: Evidence from Romanian SMEs pp. 23-31

Mihaela-Rodica Ganciu, Andreea Barbu, Ramona-Alexandra Neghină, Valentin-Andrei Mănescu and Gheorghe Militaru

The Social Influence of User Emotional Expression on the Acceptance of Information Systems by Peer Users in Organizations pp. 23-30

Moshe Goren and Shlomo Hareli

Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality pp. 24-33

Irma Shyle

Holistic Tourist Experiences in Mature Destinations pp. 24-33

Montserrat Crespi-Vallbona and Oscar Mascarilla-Miró

Using the Right Content on Social Media to Enhance Consumer Engagement pp. 26-38

Cristina Radu, Mihaela Constantinescu and Alexandru Ion Olteanu

Consumer Perspectives on Fairtrade Prices pp. 27-36

Monica M. Popa Sârghie and John Pracejus

Sustainable Fashion Consumer Behavior – a Qualitative Research on the Romanian Market pp. 29-39

Laura Daniela Roè˜ca and Iulia Curic

Human Resource Management in Social Welfare System pp. 30-34

Elmira Naberushkina, Olga Volkova and Oksana Besschetnova

Overview on the Technological Development and Particularities of Industry Services Development pp. 31-40

Makram Cheikh

The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function? pp. 31-39

Peter Schneckenleitner

The Role of Entrepreneurial Ecosystem in the Internationalisation of High Growth SMEs in Health Technology Business pp. 32-42

Abdollah Mohammadparast Tabas and Hanna Komulainen

The Antecedents of the Sources of Value of Mass Customization According to Different Categories of Products: Individual and Contextual Variables pp. 34-42

Marwa Meddeb and Jean-Louis Moulins

Customer’s Perspective on Customer Data Usage in Mobile Banking Context pp. 34-44

Hanna Komulainen

Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania pp. 35-45

Manuela Pilato, Hugues Séraphin, Claudio Bellia and Ștefan Căescu

Marketing Campaign for Sports Clubs. Case study: Archery Club Saga pp. 37-50

Malina-Simona Mihalcea, Mihaela Constantinescu and Alexandru Ion Olteanu

Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future pp. 39-45

Diana-Elena Drăghici, Andreea Orîndaru, Mihaela Constantinescu and Alina Zelezneac

What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention? pp. 40-48

Idil Atasu, Aslıhan Nasir and Hande Turker

Using CSR to Create the Employer Identity: Case Study of Romanian Companies pp. 40-46

Oana-Cristina Mogoè˜

Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis pp. 41-51

Piotr Tarka

Communication Strategy aimed at Strengthening the Presence of Training Providers on the Labor Market of the South-East Region pp. 43-53

Aura Colan, TINCUÈšA Vrabie, Geanina Colan and Nicoleta Cristache

Technology Market Dynamics: Fifth Generation Networks and Huawei Market Leadership pp. 43-51

Kalyanaram Gurumurthy

International Scientific Cooperation Networks of Top Universities in the CEE Region pp. 45-54

Andrea Magda Nagy

The Impact of Blockchain Technology on Marketing through Social Media pp. 46-54

Mihai Prelipcean, Carmen Acatrinei (Pantea), Iasmina Gradinescu and Andrei Cânda

Marketing Strategies for Responsible Tourism: Challenges and Opportunities pp. 46-56

Bistra Vassileva

The Moderating Role of Perceived Risk in Building Initial Trust Towards an Unknown Brand pp. 49-57

Sandrine Sara EBENDE Kouedi and Richard NKENE Ndeme

Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs pp. 51-60

IonuÈ›-Robert Alexandru, Mihaela Constantinescu and Teodor Brahadiru

Childhood Brand Nostalgia, Perceived Self-Continuity and Brand Loyalty pp. 52-62

Huey Shee Loh, Sanjaya Singh Gaur and Ryan Jiunn-Hoong Lim

Crowdsourcing and Outsourcing: Friends or Foes? pp. 52-61

Daniela Ioniță and Lucian-Florin Onișor

Influence of Computer Games as an Advertising Medium on Brand Associations pp. 54-60

Andrey Kostov

Comparative Advantages of Territories – the Residents’ View pp. 55-68

Yana Balashova-Kostadinova

Tit for Tat: A Perspective on Health Care Social Marketing Shock Advertising pp. 57-66

Iuliana Raluca Gheorghe, Andra Victoria Radu, Consuela Mădălina Gheorghe, Octavian Negoiță and Victor Lorin Purcărea

City Marketing – Bucharest Case Study pp. 58-67

Mihai-Ioan Roè˜ca, Angela Madan and Horia Boian

Evolution of Integrated Marketing Communication Research through Latent Dirichlet Allocation (LDA) Analysis pp. 61-70

Alina Popa and Raluca-Ecaterina Brandabur

Understanding the Consumer of Books in the Digital Era pp. 61-70

Maria Orzaru, Mihaela Constantinescu and Adrian Apostol

Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices pp. 62-69

Stephan Kull and Philipp Hübner

Consumer Behaviour of "Young Adults" as a Determinant of the Development of Product Innovation pp. 63-71

Anna Szwajlik

Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook? pp. 67-76

Carmen Balan

Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex) pp. 68-76

Olga Vasilyeva, Olga Kurasova and Vlada Mamontova

Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector pp. 69-78

Kamila Słupińska and Anna Szwajlik

Branding in China – An Institutional and Consumer Perspective pp. 70-79

Diederich Bakker

Young Consumers Demand Sustainable and Social Responsible Luxury pp. 71-81

Amadea Ruxandra Agapie and Gabriela Sîrbu

A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model pp. 71-90

Angela Madan, Mihai-Ioan Roșca and Adrian Apostol

Types of Users and their Activities in Social Media and their Possibilities to Engage in Activities pp. 72-82

Kamila Słupińska

CSR and Sustainable Development – Two Concepts with Different Beginnings and a Common Future pp. 77-87

Desislava Serafimova

"Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings pp. 77-87

Janina SÜRKEN and Sören Sundermann

Conceptualising Influencer Marketing pp. 79-87

Diederich Bakker

Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand pp. 80-89

Viktorija Grigaliūnaitė and Lina Pilelienė

Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method pp. 82-92

Alexandra Hutanu and Patricea-Elena Bertea

Place of Customer Relationship Building Tools in Relation to the Customer Knowledge Management Model pp. 83-89

Urszula ChrÄ…chol-Barczyk

Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement pp. 88-94

Andriani Kusumawati

Systemic Management of Tourism Projects for Sustainable Tourism Development pp. 88-98

Olga Burukina

What If the Enterprise Value Doesn't Grow? Evidence from Romanian Steelmaking Companies pp. 88-93

Viorica Mădălina Ion

Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness pp. 90-99

Lina Pilelienė and Viktorija Grigaliūnaite

Voluntary Migration to the Online Channel in the Service Purchase Process - How Close We Are? pp. 90-99

Ilona Bondos

An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience pp. 91-99

Elena Bostănică, Mihai Cristian Orzan and Traian Năstase

The Intertwining between Corporate Governance and Knowledge Management in the Time of Covid-19 – A Framework pp. 93-110

Delia Deliu

Factors Determining the Adoption of Sharing Economy Models in the Travel Context pp. 94-104

Hande B. Turker, V. Aslihan Nasir, Ulas Can Erguney and Cagla Senol

Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation? pp. 95-104

Krisztina Bence

Retail Brand Evolution: The Case of Tallinna Kaubamaja Estonia’s Department Store pp. 99-109

Brent McKENZIE

Facilitating the Development of Innovative Competencies and Strategic Marketing Sustainability Commitment pp. 100-106

Silvije JerÄ inović

Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime pp. 100-107

Petre Sorin Savin, Georgiana Rusu and Gheorghe Orzan

CSR Assessment Model pp. 100-110

Desislava Serafimova

The Additive Manufacturing in the Industry 4.0 Era: The Case of an Italian FabLab pp. 105-115

Fabrizio Baldassarre and Francesca Ricciardi

Organizational Culture – Values and Practices, Evidence from Manufacturing Industry in Northeastern Bulgaria pp. 105-114

Miglena Pencheva

Studying the Digital Marketing Strategy through Big Data in Banking Sector pp. 107-115

Ionuț-Adrian Mosescu, Ștefan-Claudiu Căescu, Florina Botezatu and Raluca-Giorgiana Chivu

The Need and Future of Digitalization in Romania - a Delphi Method Research pp. 108-112

Horia Mihălcescu

Design Thinking for Strategizing? – A Critical Literature Review pp. 110-119

Sandro Graf

Identifying Competitive Advantages for Territories pp. 111-118

Yana Balashova-Kostadinova

The Impact of Brand Nostalgia on Purchase Intention among Gen Y pp. 111-121

Stefanie Jensen and Martin Ohlwein

A Survey of MarTech Adoption and Impact during the COVID crisis pp. 113-119

Florina Botezatu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan, Daniela Marinica and Alkadour Abdullah

The Concept of Stakeholders in the Context of CSR (A Survey of Industrial Enterprises in Bulgaria) pp. 115-128

Diana Antonova, Bozhana Stoycheva, Svilen Kunev and Irina Kostadinova

Romanian Consumers’ Perception on Carpooling Phenomena – A Successful Example of Collaborative Consumption pp. 116-125

Daniel Adrian Gârdan, Ionel Dumitru, Iuliana Petronela Gârdan and Aurelian Bondrea

Digital Revolutions affecting Distribution within the Games Sector pp. 116-123

Malte Behrmann

Promoting Excellence in Customer Management: Emerging Trends in Business pp. 119-129

Moira Clark, Tony Harrington and Andrew Myers

COVID-19 and its Impact on Coworking Business Models Digitization in Slovakia pp. 120-130

Natalia Vancisinova and Anna Pilkova

Optimal Distribution Management of a Milk Sector pp. 120-125

Bounefla Alia and Bounefla Mohamed Ali

The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers pp. 122-131

Andreea Elena Strătilă (Irimia) and Mihai Mehedințu

“3G” Business Model for Marketing 4.0: Implications for Circular Economy pp. 124-134

Bistra Vassileva and Yordan Ivanov

Impact of Digitization and Big Data on Romanian Companies - a Qualitative Research pp. 126-132

Horia Mihalcescu, Ana-Maria Dumitrache (Bajan) and Gheorghe Orzan

Trends in Bulgarian Consumers’ Behavior Regarding Bio Foods pp. 126-136

Milena Todorova and Svilena Ruskova

Instruments Used for Marketing Experiments pp. 129-136

Andreea Larisa Boboc and Daniel Moise

Emerging Trends in Customer Management in a Changing World pp. 130-140

Anne Dibley, Moira Clark and Andrew Myers

Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge pp. 131-143

Ancuța Nicoleta Remete, Laura Bacali and Ioan Claudiu Remete

Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society pp. 132-138

Mihai-Ioan Roșca and Angela Madan

Factors Driving Customer Satisfaction for Shopee Malaysia pp. 133-140

Josephine Ie Lyn Chan

Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance pp. 135-141

Anca Cruceru and Daniel Moise

Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing pp. 137-148

Andriani Kusumawati

Flexibilisation at the Workplace and its Impact on Leadership Methods in Germany / Leadership for the Generation Z pp. 137-146

Laurențiu Hauser

Study on the Influence of CEO Duality on the Performance of Listed Entities pp. 139-145

Oana Bogdan and Valentin Burcä‚

A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India pp. 141-155

Dr Ehtesham Abbasi

Service Quality and Patient Satisfaction in Public Hospitals in Akwa Ibom State, Nigeria pp. 141-150

Emem Akaninyene Sampson, Samuel Etuk and Nfawa Erasmus Usani

Research of Commercialization Models of Scientific Developments in Projects of Technological Entrepreneurship pp. 142-151

Svetlana Karpycheva

Election Marketing and Neuromarketing from a Politician's Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania pp. 144-156

Ancuta Nicoleta Remete, Laura Bacali, Ioan Claudiu Remete and Ioana Diana Baidoc

Contractor’s Statement of Case to the Dispute Adjudication Board pp. 146-155

Bogdan Georgescu and Vasile Ionel Popescu

Valences of Corporate Social Responsibility in Air Transport in Romania pp. 147-156

Ionuț-Claudiu Popa, Maria Daniela Frățilă, Raluca-Giorgiana Chivu, Florina Botezatu and Ionuț Mosescu

Green IT: The Perspective of IT Professionals pp. 149-155

V. Aslihan Nasir and Reydan Yasar

Efficiency of Online Advertising Strategies on Romanian Social Networking Websites pp. 151-159

Lucia Nicoleta Barbu, Mihai Cristian Orzan and Andrei Canda

Profile Evolution Analysis of the Persons with a Healthy Lifestyle pp. 152-163

Mihai Ioan Rosca and Laura Daniela Tănase

Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing pp. 156-165

Adrian Micu, Alexandru Capatina and Angela-Eliza Micu

An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study pp. 156-167

Mark Maritz, Jason-Leigh Byrne and Robertson Simon

Integrated Marketing Communication Tools: Traditional vs. Modern pp. 156-166

Olimpia Oancea, Amalia Dutu, Mihaela Diaconu and Mihaela Brinzea

Online Visibility and Knowledge-Intensive Business Services Performance: The Scope of Interrelatedness pp. 157-173

Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki and Mariusz ŠAPCZYŃSKI

The Effects of Viral Marketing as an Integral Part of Political, Social Marketing pp. 157-164

Maria-Daniela Frățilă, Ionuț-Claudiu Popa, Alina Alecu, Florina Botezatu and Raluca-Giorgiana Chivu

Issues About Marketing Journals’ Special Issues pp. 160-170

Salim Moussa

The Moderating Factors of Click on Intrusive Online Advertising pp. 164-170

Sarah Fakhir

City Placement and Set Jetting as Unconventional Marketing Communication Tools for Local Governments pp. 165-171

Agnieszka Smalec

Brand Extension Acceptability in Food and Beverage Product Categories pp. 166-175

Maria Cristiana Martini, Giovanna Galli and Marcello Tedeschi

Automated Marketing and the Need for Revising Traditional Practices pp. 167-174

Evgeniya Tonkova

An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa pp. 168-181

Mark Maritz, Ophelie Staub and Robyn Van Bergen

The Development of Innovative Product Concept: A Case of Organic Rice in Thailand pp. 171-180

Jaroenwanit Pensri, Supot Deboonmee and Uraiporn Kattiyapornpong

Effect of Complaints Handling by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya pp. 171-180

Irene Muraru and Mary Mwanzia

Entrepreneurial Challenges through Innovative Business Models – A Sigma Approach pp. 172-181

Dragoș Tohănean and Loredana Nicoleta Zainea

Color Perception Analysis on Consumers pp. 174-181

Denisa-Roxana Muntean, Ștefan Claudiu Căescu and Adrian-Ovidiu Apostol

Innovative Models for Generating Ideas in High-Tech Environment pp. 175-184

Antoniya Boykova

Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption pp. 176-184

Marcello Tedeschi, Maria Cristiana Martini and Giovanna Galli

Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern pp. 181-193

Ricardo Correia and Jorge Lengler

The Manipulation of Images, as Personal Data, by Facebook – a Case Study for Ethical Approach pp. 181-188

Paul Cosmovici, Daniela Marinică and Alexandru Ion Olteanu

Exploring the Influence of Green Transparency on the Purchase Intention of Green Products pp. 182-193

Gen Li, Amir Homayounfard and Maged A A Ali

TV Audience Measurement in Europe: Do Advertisers Really Know What They are Paying for? pp. 182-190

Galjina Ognjanov and Sanja Mitic

University Internal Communication in the Digital Era: Finding a Systemic Approach pp. 182-192

Olga Burukina

Identify of Information Asymmetry Practices in Bulgarian Goods Market pp. 185-194

Manuela Ivanova

The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker? pp. 185-191

Giovanna Galli, Marcello Tedeschi and Maria Cristiana Martini

CRM Software Adoption by Small Enterprises pp. 189-199

Daniela Ioniță, Andreea Orîndaru and Marian Bratu

Subjective Well-being and Social Media Use in Emerging Adulthood: Findings from two UK University Millennial Cohorts pp. 191-198

Daniele Doneddu, Frederic Boy, Gabriela Jiga-Boy and Gareth Davies

Leadership Style - Evidence from Manufacturing Industry in Northeastern Bulgaria pp. 192-201

Miglena Pencheva

The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions pp. 193-202

Raluca Năstase Anysz, Nicolae Alexandru Pop and Vlad Daniel Savin

Exploring the Influence of Green Transparency Improvement on the Trust Repair after Greenwashing pp. 194-206

Gen Li, Amir Homayounfard and Maged A A Ali

On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception pp. 194-203

Marcello Tedeschi, Giovanna Galli and Maria Cristiana Martini

Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation pp. 195-204

Amalia Dutu, Mihaela Diaconu and Olimpia Oancea

Customer Satisfaction and the Factors of Influence: Quantitative Marketing Research undertaken at the Main Banks in The Central Region of Romania pp. 199-209

Elena Lidia Melnic

Extrinsic and Intrinsic Motivations Affecting Information Systems Continuance Intention in Mobile Applications with Gamified Features pp. 202-209

Elif Tugba Aydinliyurt

Insights into the Digital Transformation of the Educational System in the Context of Covid-19 Crisis pp. 203-211

Maria Andreea Tilibaè˜a and Carmen Acatrinei (Pantea)

Specific Applications of Weather-Based Marketing pp. 204-209

Evgeniya Tonkova

Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park pp. 205-214

Rita Cannas and Daniela Pettinao

Developing an Entrepreneurial Mindset among Engineering Students. A Comparative Analysis of Entrepreneurship Curriculum in Romanian Technical Universities pp. 207-213

Mădălina-Alexandra Coțiu and Anca Constantinescu-Dobra

Word of Mouth Marketing and the Impact on Banks’ Portfolio of Clients: Research at the Main Banks in the Central Region of Romania pp. 210-219

Elena Lidia Melnic

Nostalgia of Memorable Experiences and the Revisit to Tourism Locations pp. 210-220

Mariana Pereira and Luis Hor-Meyll

The Brand Effect - Living the Brand in Negotiations pp. 210-215

Anne Maria Stefani

Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context pp. 212-221

Laurent Carpentier and Aurély Lao

Supporting the Decision-Making Process of High-school Students in Choosing their University Track. A Raspberry Pi Case Study pp. 214-219

Madalina Cotiu, Adrian Sabou and Anca Constantinescu-Dobra

The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI) pp. 215-223

Elena Lidia Melnic

Business Ethics of a Leader of NGO for Children in Needs pp. 216-221

Elmira Naberushkina, Olga Volkova and Oksana Besschetnova

The Expectations of Stakeholders in Socially Responsible Enterprises pp. 220-230

Monika Jedynak and Aneta Kuźniarska

The Role of Digital Entrepreneurial Platforms and Bricolage Entrepreneurial Processes in Rural Transformation pp. 220-230

Cranmer Rutihinda

Industry 4.0 IT: Solutions in the Romanian Food Industry pp. 221-230

Cristina Veith

Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities pp. 222-232

Nicolae Al. Pop, Felicia A. Stä‚ncioiu, Lucian-Florin Oniè˜or, Cristina Andrada Baba and Raluca NÄ‚STASE Anysz

Marketing Approaches to Attract Investments in Municipalities pp. 222-229

Evgeniya Tonkova, Sevdalina Hristova and Dancho Petrov

Customer Vs. E-tailer: How Tablet Affects Mobile Commerce pp. 224-235

Sunday Adewale Olaleye

Assessment of Communication Effects: Cultural Events in Varna, Bulgaria pp. 230-239

Plamena Palamarova

Branding in Higher Education pp. 231-236

Laura Raluca Åžtefan

Evolution of the IT Industry and its Development Potential pp. 231-241

Cristina Veith

Objectives of Risk Management in the Financial Services Sector - The Perspective of Polish Enterprises Listed on the Warsaw Stock Exchange pp. 231-240

Piotr Jedynak and Sylwia BÄ…k

Food Tourism: The Melaka Gastronomic Experience pp. 236-246

Xue Fa Tong, David Yoon Kin Tong and Wai Sern Tam

Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19 pp. 237-244

David-Florin Ciocodeică, Raluca-Giorgiana Chivu, Ionuț-Claudiu Popa and Adrian Mociu

Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis pp. 240-248

Andreea Pachițanu

Gender Differences in Tourism Marketing Product Perceptions pp. 241-249

Maria Johann and Sanjoy Ghose

Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland pp. 242-251

Plamena Palamarova

The impact of Online Platforms on Reducing the Shortage of Staff in the Air Transport Industry: An Entrepreneurial Approach pp. 245-251

Ionuț-Claudiu Popa, Adrian Ionuț Moșescu and Raluca Giorgiana Chivu

Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective? pp. 247-258

Carmen Balan

Experiential Marketing and Advertising Efficiency – a Marketing Experiment pp. 249-257

Cristiana Sangiorzan and Mihaela Constantinescu

Willingness to Use Online Channel in Various Stages of the Services Buying Process pp. 250-257

Marcin Lipowski

The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study pp. 252-258

Raluca Giorgiana Chivu, David-Florin Ciocodeică and Adrian Mociu

Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems pp. 252-262

Bistra Vassileva

The Effects of Smoking on the Health of the Urban Population pp. 258-271

Ionel Dumitru, Narcisa Ciobotar, Silvia Elena Cristache and Florica Georgeta Rotaru

Analysis of Influence of Trade Fair Exhibitors’ Experiences on Their Decision to Re-Enter the Fair – Research Project pp. 258-268

Anita Proszowska

Crowdsourcing: Looking for a Pattern pp. 259-271

Maria Colurcio, Stella Carè, Angela Caridà and Monia Melia

Using Big Data in Marketing and Advertising: A Case Study pp. 259-264

Adrian IonuÈ› Moè˜escu, Raluca Giorgiana Chivu, Ștefan-Claudiu Cä‚escu, IonuÈ›-Claudiu Popa and Florina Botezatu

The Analysis of the Importance of Branding Elements in the Romanian Music Industry pp. 263-272

Yardena Vianu, Mihaela Constantinescu and Ștefan-Claudiu Căescu

The Implications of Ethics and Responsibility in Public Management pp. 265-273

Maria Daniela FRAÈšILÄ‚ and Paul Cosmovici

Eye Tracking as a Research Method. Selected Cases pp. 269-279

Beata Tarczydło

Emerging Trends within the Public Sector in Flanders. Towards a Self-Organising Centre of Government pp. 272-281

Dries Verlet

Corporate Image of Banks: Comparative Study in Bulgaria and Romania pp. 273-281

Tsvetelina Dimitrova

The Effects of Viral Marketing, Including Fake News, in Elections Campaigns pp. 274-279

Florina Botezatu, Paul Cosmovici, Ștefan-Claudiu Cä‚escu, Maria Daniela FRAÈšILÄ‚ and Alina Alecu

The Organic Food Market in Romania pp. 280-288

Mihai Stoica, Mihai Mehedințu, Magdalena Stoian, Alin Stancu, Alina Filip and Mihai-Ioan Roșca

Empathetic Leadership – Key Element for Inspiring Strategic Management and a Visionary Effective Corporate Governance pp. 280-292

Delia Deliu

Developing the Profile of Green Consumer and Family Decision Making Model: A Review pp. 282-291

David Yoon Kin Tong, Chau Keng Tee and Hishamuddin Ismail

Organizational Performance and Digitalization in Industry 4.0 pp. 282-288

Dragos Tohanean, Sorin-George Toma and Ionel Dumitru

Marketing and Management of European Funds in ROMANIA in the Last 10 Years pp. 289-297

Vasile Ionel Popescu and Ștefan Boboc

Business Process Management as a Strategy to Make Organizational Innovation pp. 292-301

Fabrizio Baldassarre, Francesca Ricciardi and Raffaele Campo

Marketing Activities of Cities in Urban Mobility Management pp. 293-300

Agnieszka Pokorska

Peculiarities of the European Funds Programming Period in Terms of Regional Development pp. 298-305

Vasile Ionel Popescu and Ionel Dumitru

Customer Engagement Consequences for Firms pp. 301-311

Katarzyna Żyminkowska, Nagaraj Samala and Edyta Gołąb-Andrzejak

To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World? pp. 302-314

Ioana Sinziana Burcea

The Link Between Innovation, Digitalization and the Energy Sector – a Bibliometric Analysis pp. 306-318

Maria-Floriana Popescu

Environmental Policy in the Romanian Public Sector pp. 312-317

Dumitru Alexandru Bodislav, Carmen Valentina Rădulescu, Daniel Moise and Sorin Burlacu

Segmentation of Supplementary Post-graduated Education (Case for a Russian University) pp. 315-327

Diana Yampolskaya, Olga Vasilyeva and Alexander Zobov

An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry pp. 318-326

Cristiana Chiriac, Ștefan Grapă and Mihai-Cristian Orzan

Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach pp. 319-326

Andreea Orîndaru, Mihaela Constantinescu, Daniela Ioniță, Ștefan-Claudiu Căescu and Florina Botezatu

Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment pp. 327-336

Cristiana Chiriac and Laura Daniela Roșca

Transformation in Consumers’ Cehaviours and Attitudes Toward Services in Romania pp. 327-342

Laura Daniela Roșca (Tănase)

Social-Media Platforms and Marketing of Higher Education Institutions pp. 328-338

Irina Iosub, Adelina Ivanov and Dan Smedescu

Necessity for Semantic Web Development in User Interaction pp. 337-343

Alexandra - Cristina Dinu, Violeta Rădulescu and Anca Francisca Cruceru

Characteristics and Development of Social Media as a Marketing Communications Tool pp. 339-345

Irina Iosub, Adelina Ivanov and Dan Smedescu

Leverage IoT Technologies for Customer Acquisition and Retention pp. 344-349

Mihai-Cristian Orzan and Iulia Adina Zara

Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania pp. 346-353

Andreea Pachițanu

Assessing the applicability of neuromarketing tools in online social networks from a business perspective pp. 350-356

Laura Daniela Roșca (Tănase), Mihaela Constantinescu, Ștefan-Claudiu Căescu and Mihai-Cristian Orzan

The Brand of an Athlete - Reconsidering Its Dimensions pp. 354-363

Mihaela Constantinescu

Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature pp. 357-367

Raluca Ecaterina Brandabur, Mihaela Moisa Danaila, Crina Ramona Antip and Monica Maria Mihaila

Funding scientific research in Romanian economic universities pp. 368-378

Mihaela Constantinescu, Andreea Orîndaru and Ștefan-Claudiu Căescu

The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants pp. 379-389

Andreea Orîndaru, Mihaela Constantinescu and Ștefan-Claudiu Căescu