WHAT REALLY MATTERS FOR A GOOD CORPORATE REPUTATION?A STRUCTURAL EQUATION MODELLING VIEW

Mihaela Sandu () and Rodica Ianole
Additional contact information
Mihaela Sandu: Faculty of Business and Administration, University of Bucharest
Rodica Ianole: Faculty of Business and Administration, University of Bucharest

Journal of Social and Economic Statistics, 2016, vol. 5, issue 2, 16-32

Abstract: Our study builds up a multifaceted model of corporate reputation centred around the idea that each stakeholder may perceive a slightly different dimension of the reputational phenomenon, giving the existence of a certain reference point set up by the nature of its interaction with the organization. With the methodological input provided by the structural equation method, implemented through the R software, we identify different groups of significant factors of influence, capable to explain a large degree of the reputation variance. The most relevant findings emphasize major distinctions between the impact of affective versus cognitive determinants, leading to a set of tailored recommendations for managerial practice.

Keywords: reputation measurement; latent variables; confirmatory analysis; affective and cognitive factors (search for similar items in EconPapers)
JEL-codes: C38 D03 L14 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.jses.ase.ro/downloads/Vol52/MSandu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:jsesro:v:5:y:2016:i:2:p:16-32

Access Statistics for this article

Journal of Social and Economic Statistics is currently edited by Zizi Goschin

More articles in Journal of Social and Economic Statistics from Bucharest University of Economic Studies Contact information at EDIRC.
Bibliographic data for series maintained by Bogdan-Vasile Ileanu ().