Economics at your fingertips  

Image building for non-governmental organizations

Kamila Pilch ()
Additional contact information
Kamila Pilch: Uniwersytet Ekonomiczny w Krakowie

Ekonomia Społeczna/Social Economy, 2018, vol. 2, 90-97

Abstract: Image is one of the most important intangible organizational resources. Non-governmental organizations competing for volunteers, sponsors or supporters. Increasing competition enforces professionalization of management’s as well as marketing activities supporting image creation. The aim of this article is to present public relations tools and techniques that can be used to maintain or build relations with specific target publics and to create positive image. The study presents the basic components of the image, public relations techniques used in communication with the internal and external environment as well as the results of the current third sector image research. The study shows that non-governmental organizations need to build and solidify their brand image.

Keywords: image; image building; non-governmental organizations (search for similar items in EconPapers)
JEL-codes: L31 M31 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.15678/ES.2018.2.11

Access Statistics for this article

Ekonomia Społeczna/Social Economy is currently edited by Marek Ćwiklicki

More articles in Ekonomia Społeczna/Social Economy from Collegium of Economy and Public Administration ul. Rakowicka 27, 31-510 Kraków, Poland. Contact information at EDIRC.
Bibliographic data for series maintained by Marcin Kukiełka ().

Page updated 2020-01-11
Handle: RePEc:aga:esjour:v:2:y:2018:p:90-97