MATRIX APPROACH OF STRATEGIC POSITIONING IN THE HOSPITALITY INDUSTRY

Monica Petcu and Iulia David-Sobolevschi
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Monica Petcu: Bucharest Academy of Economic Studies
Iulia David-Sobolevschi: Bucharest Academy of Economic Studies

Theoretical and Applied Economics, 2009, vol. 05(534)(supplement), issue 05(534)(supplement), 134-142

Abstract: The diversity of environmental conditions that characterize the locations of some geographical structure of global enterprises or of those with extensive territorial divisions, impose the reiteration of the strategic analysis at the level of each component structure in order to avoid inadequate investment policies and the adoption of specific strategies for each situation, individually. In this context, we propose a matrix approach of the strategic positioning of the reception structures belonging to a travel company with national distribution developed on the basis of some composite indices that aggregate the performance on two coordinates, synthesizing its own capabilities and the attractiveness of the site, generating opportunities and constraints that shall guide the decision making process.

Keywords: strategic positioning; matrix; performance; attractiveness; composite index. (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:agr:journl:v:05(534)(supplement):y:2009:i:05(534)(supplement):p:134-142

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