Using of KPIs and Dashboard in the analysis of Nike company's performance management

Ionuț Nica, Nora Chiriță and Ștefan Ionescu
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Ionuț Nica: Bucharest University of Economic Studies, Romania
Nora Chiriță: Bucharest University of Economic Studies, Romania
Ștefan Ionescu: Bucharest University of Economic Studies, Romania

Theoretical and Applied Economics, 2021, vol. XXVIII, issue 1(626), Spring, 61-84

Abstract: The purpose of management control is to increase the motivation of managers and to create a greater convergence of objectives within an organization. It is a well-established management principle that what cannot be measured cannot be managed. However, it is equally true that what cannot be monitored cannot be well managed. This is where business dashboards come in. Living in an age of digitalization in which the world is changing and adapting to the complex systems of society, businesses must always be prepared with the tools necessary for adaptation. This article describes some important concepts in enterprise performance measurement management exemplified by Nike. In addition, a dashboard will be designed and the importance of monitoring key performance indicators will be highlighted.

Keywords: enterprise performance management; Dashboard; KPI; business analysis. (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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