HUMAN RESOURCE CONTRIBUTIONS TO THE ORGANIZATIONAL STRATEGY. THE ROMANIAN BANKING SECTOR AND THE INTEGRATION TO THE EUROPEAN UNION

Anca Bogdan

Theoretical and Applied Economics, 2007, vol. 11(516)(supplement)(vol2), issue 11(516)(supplement)(vol2), 113-122

Abstract: The privatisation of the Romanian banking institutions was accelerated during the EU pre-adhesion period and reached a peak in 2006 with the privatisation of the largest commercial bank. From the ownership perspective, the Romanian banking system is now dominated by foreign investors (94.5% of the banking assets). The present challenge for these banks is their integration in the international financial groups, while conserving their market share. This process takes place in the conditions of increasing competition on the national market by the entrance of new players and financial and monetary markets liberalization. A 2003 survey of the Romanian National Bank on the middle and long term evolutions of the banking sector identifies the management and the qualified personnel as the main competitive advantages of a bank. In the context of Romania's integration to the EU structures and the markets' internationalization, we shall analyze some of the evolution paths in the banking sector from a human resources' perspective. Thus we shall analyze the challenges of integrating multinational and multicultural structures, adapting to new competitive conditions or entering new markets or sectors.

Keywords: human capital; competence; competitiveness; banking sector; strategy. (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:agr:journl:v:11(516)(supplement)(vol2):y:2007:i:11(516)(supplement)(vol2):p:113-122

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