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BEHAVIORAL QUALITY AND NATIONAL IMAGE

Magdalena Iordache-Platis
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Magdalena Iordache-Platis: University of Bucharest

Theoretical and Applied Economics, 2007, vol. 11(516)(supplement)(vol2), issue 11(516)(supplement)(vol2), 271-274

Abstract: The paper deals with the behavior of the subjects from economic life in the context of the openness of the external markets and of the development of the international economic cooperation because of the extension of the economic integration of the countries from East Europe. The objectives of this paper are: • Identifying of the main characteristics of the present behavior by considering the previous integration in the EU situation; • Analyze of the mutual influences of behavior among national aspects and European ones; • Identifying the quality tendencies of the behavior at individual and organizational level; • Defining a model of quality behavior, which positively influences the national image. The paper is a pleading for an individual and organisational behavior able to be understood isolated and not generalized in order to lead to a correctly information of the society about the society.

Keywords: quality; behavior and image. (search for similar items in EconPapers)
Date: 2007
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