ETHICAL ISSUES IN MARKETING REGARDING THE INTEGRATION OF ROMANIA IN THE ECONOMICAL AND SOCIAL STRUCTURES OF EUROPEAN UNION

Mirela Stoian and Anca Elena Rădulescu
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Mirela Stoian: Academy of Economic Studies, Bucharest
Anca Elena Rădulescu: Academy of Economic Studies, Bucharest

Theoretical and Applied Economics, 2007, vol. 11(516)(supplement)(vol2), issue 11(516)(supplement)(vol2), 61-64

Abstract: An ethical issue is an identifiable situation or opportunity requiring an individual or organisation to choose between actions that must be evaluated as right or wrong, ethical or unethical. Product – related ethical issues generally arise when marketers fail to disclose the risks associated with a product, or information regarding the function, value or use of a product. In pricing, common ethical issues are price fixing or failure to disclose the full price of a purchase. The emotional and subjective nature of price creates many situations in which misunderstanding between the seller and buyer cause ethical problems. Ethical issues in distribution involve relationships among producers and intermediaries. Promotion can create ethical issues in a variety of ways, among them false or misleading advertising and manipulative or deceptive sales promotions, tactics and publicity.

Keywords: marketing ethics; product; price; distribution; promotion. (search for similar items in EconPapers)
Date: 2007
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