REVENUE GENERATION INDEXES USED IN THE LODGING INDUSTRY

Nicoleta Simona Ciucă
Additional contact information
Nicoleta Simona Ciucă: Bucharest Academy of Economic Studies

Theoretical and Applied Economics, 2009, vol. 12(541)(supplement), issue 12(541)(supplement), 557-564

Abstract: Revenue management in lodging industry presents a series of particularities. Many studies were written in order to understand the technological supports used by hotels as well as the strategies of controlling room inventory allocation at the right time, at the correct price. Settling the right time means bringing the best value to both producers and consumers. In practice, revenue management means settling the prices according to the estimated level of demand so that the price sensitive customers to buy at "the correct price" and the price insensitive customers to buy whenever they want.

Keywords: revenue management; occupancy; ADR (average daily rate); revenue generation index. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.ectap.ro/documente/suplimente/Finantele ... a_Finante_en2010.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:agr:journl:v:12(541)(supplement):y:2009:i:12(541)(supplement):p:557-564

Access Statistics for this article

Theoretical and Applied Economics is currently edited by Mircea Dinu

More articles in Theoretical and Applied Economics from Asociatia Generala a Economistilor din Romania / Editura Economica Contact information at EDIRC.
Bibliographic data for series maintained by Mircea Dinu ().