BRANDS OF THE SIFS Claudiu HOREANU

Claudiu Horeanu
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Claudiu Horeanu: SIF Banat-Crisana, Arad

Theoretical and Applied Economics, 2009, vol. 12(541)(supplement), issue 12(541)(supplement), 692-695

Abstract: A concern for branding of the five Romanian financial investment companies is still in an early stage both for the companies themselves and the portfolio companies and constrained by limitations, this being another reason why the market is still treating homogeneously the five SIFs. Successors of the five Private Property Funds, the naming of the SIFs was imposed, it is the acronym of their descriptor: financial investment company, plus the name of the historical province in which the headquarters are located; their logos were designed without a prior brand audit.

Keywords: SIF; Brand; Brad corporate branding; corporate identity. (search for similar items in EconPapers)
Date: 2009
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