Oltenia – Micro-destination of Cultural and Medical Spa Tourism
Aurelia-Felicia Stăncioiu,
Ion Pârgaru,
Anca-Daniela Vlădoi,
Nicolae Teodorescu and
Carmen Puiu
Additional contact information
Aurelia-Felicia Stăncioiu: Bucharest Academy of Economic Studies
Ion Pârgaru: Polytechnic University of Bucharest
Anca-Daniela Vlădoi: Bucharest Academy of Economic Studies
Theoretical and Applied Economics, 2011, vol. XVIII(2011), issue 12(565), 43-58
Abstract:
A region, in order to express its viability as tourism destination, has to emphasize not only its defining elements, but also the activities from the recreative, curative or cultural field in which it has specialized in (processed after Cocean et al., 2002, pp. 297-298). This involves several stages, organically linked in a planned framework, with the establishment of the specific objectives and strategies, not only at micro and meso, but also at macro level, beginning with “the study of the motivational demand, of the resources, in terms of their functionality in tourism and their profitability in exploitation” (Erdeli, Gheorghilaş, 2006, pp. 288-289). The authors intend, based on these considerations, to reveal the elements of regional brand, with the identification of those functions or types of tourism (recreative, curative and/or cultural) which are specific to the region of Oltenia, that is “still unseen and unknown”.
Keywords: tourism micro-destination; destination image; regional tourism brand; medical spa tourism; destination marketing. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (2)
Downloads: (external link)
http://store.ectap.ro/articole/668.pdf (application/pdf)
http://www.ectap.ro/articol.php?id=668&rid=81 (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:agr:journl:v:12(565):y:2011:i:12(565):p:43-58
Access Statistics for this article
Theoretical and Applied Economics is currently edited by Mircea Dinu
More articles in Theoretical and Applied Economics from Asociatia Generala a Economistilor din Romania / Editura Economica Contact information at EDIRC.
Bibliographic data for series maintained by Mircea Dinu ().