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modelarea imaginii unui oraş. Studiu de caz: Bucureşti

Aurelia-Felicia Stăncioiu, Nicolae Teodorescu, Ion Pârgaru, Anca-Daniela Vlădoi and Codruta Baltescu ()
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Aurelia-Felicia Stăncioiu: Bucharest Academy of Economic Studies
Ion Pârgaru: Polytechnic University of Bucharest
Anca-Daniela Vlădoi: Bucharest Academy of Economic Studies

Theoretical and Applied Economics, 2011, vol. XVIII(2011), issue 4(557), 159-170

Abstract: In a world where, lately, on one hand, more destinations can be “replaced” one for the other and the tourists’ desire to find a mean of expressing their own identities (Morgan, Pritchard, 2004, pp. 50-80) is more and more evident, and, on the other hand, the image is gradually replacing the identity, leads to the fact that the authenticity of every single aspect that one community has needs to be assessed and reassessed from an economical and socio-cultural point of view.

Keywords: tourism destination; tourism image; regional tourism brand; forms of tourism; destination marketing. (search for similar items in EconPapers)
Date: 2011
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