THE REVIEW OF INCENTIVE FACTORS FOR eBANKING ADOPTION

Liliana Moga, Radu Stroe and Mişu Nicoleta Bărbuţă
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Radu Stroe: Bucharest Academy of Economic Studies
Mişu Nicoleta Bărbuţă: “Dunarea de Jos” University of Galati

Theoretical and Applied Economics, 2011, vol. 5(558)(supplement), issue 5(558)(supplement), 298-305

Abstract: This research is conducted to analyse the main factors which have emerged in classical theories related to intention to adopt the eBanking services by customers. The study is based on several models that have been created for describing and predicting the reasons for users accepting or rejecting a piece of technology. These models identified three factors that would influence the adoption of Internet banking: attitude, subjective norms and perceived behavioural control. Finally, we realised a synthesis of these variables that will be used to create a model for adoption the eBanking by Romanian customers.

Keywords: eBanking services; technology acceptance; attitude; subjective norms; perceived behavioural control. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:agr:journl:v:5(558)(supplement):y:2011:i:5(558)(supplement):p:298-305

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