Forms and Strategies of the Banks to Enter on a Foreign Market

Nicoleta Hurduc and Alin Niţu
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Nicoleta Hurduc: Bucharest Academy of Economic Studies
Alin Niţu: Bucharest Academy of Economic Studies

Theoretical and Applied Economics, 2011, vol. XVIII(2011), issue 7(560), 43-52

Abstract: Main forms of entry on a foreign market are greenfield investiments and achisition of a control position from a local institution. Both forms, Greenfield and acquisition entry strategies, are specific to CEE. In selecting the entry mode, one bank’s objective is to maximize its risk-adjusted rate of return. Searh for new markets strategy means that by some reasons banks are always looking for new international market.

Keywords: international banks; cross-border lending; banking services; Greenfield investiments; achisitions; expansion of banks. (search for similar items in EconPapers)
Date: 2011
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