Banking relationship management – A new paradigm?

Vasile Dedu () and Dan Costin Nițescu
Additional contact information
Dan Costin Nițescu: Bucharest University of Economic Studies, Romania

Theoretical and Applied Economics, 2014, vol. XXI, issue 4(593), 7-22

Abstract: In this paper, we briefly present the new trends in the banking industry related to customer relationship management. In the first part we realize a brief introduction about the past and present approach related to bank customer relationship management, outlining the importance of rethinking the banking infrastructure towards developing more robust and resilient banking business models and restoring trust among customers. In the second part of the paper, we insist on the idea that crisis shall be seen as a genuine opportunity for banks to change the approach towards their traditional role and refocus on human based banking distributions channels and key means to cultivate loyalty and advocacy among customers. In the last two parts of the paper we mention about the limits of conventional approach and the manners in which behavioral economics, finance and neurosciences may help banks to reduce inefficiency, seize opportunities and manage risks.

Keywords: banking management; banking industry; banking business models; banking distributions channels. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://store.ectap.ro/articole/968.pdf (application/pdf)
http://www.ectap.ro/articol.php?id=968&rid=109 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:agr:journl:v:xxi:y:2014:i:4(593):p:7-22

Access Statistics for this article

Theoretical and Applied Economics is currently edited by Mircea Dinu

More articles in Theoretical and Applied Economics from Asociatia Generala a Economistilor din Romania / Editura Economica Contact information at EDIRC.
Bibliographic data for series maintained by Mircea Dinu ().