The analysis of the influence factors affecting the performance of pharmaceutical companies

Dana-Maria Boldeanu and Irina-Bogdana Pugna
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Dana-Maria Boldeanu: Bucharest University of Economic Studies, Romania
Irina-Bogdana Pugna: Bucharest University of Economic Studies, Romania

Theoretical and Applied Economics, 2014, vol. XXI, issue 7(596), 23-42

Abstract: The paper provides an overview of current situation of the global pharmaceutical industry, with focus placed on the EU pharmaceutical market, including also the Romanian pharmaceutical market evolution synthetized into a SWOT analysis. As main goal the paper identifies several financial performance influence factors at the level of a number of companies from pharmaceutical sector, in order to generate a particular econometric model. The findings of the paper focus on the prediction of Return on Equity (ROE) ratio as the main performance measurement considered significant for the industry our and a large number of factors which contribute to its changes. Thereof, the paper investigates the relationship between various influence indicators or factors resulting from the financial situation of a company and the performance thereof and generates conclusions for the decisions makers at the level of the companies.

Keywords: economic and financial performance; financial ratios; pharmaceutical industry; quantitative analysis. (search for similar items in EconPapers)
Date: 2014
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