Young people’s considerations regarding the fidelity of tourism products consumption

Andreea Botoş, Aurelia-Felicia Stăncioiu, Anamaria Cătălina Radu () and Nicolae Teodorescu
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Andreea Botoş: Bucharest University of Economic Studies, Romania
Aurelia-Felicia Stăncioiu: Bucharest University of Economic Studies, Romania

Theoretical and Applied Economics, 2014, vol. XXI, issue 9(598), 43-50

Abstract: In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishes of tourists, and so, sustaining a certain chain of supply – delivery based on values, and respecting the interests and objectives of the partners. In order to identify the elements/components of the tourism products, towards who the respondents are faithful, and in order to learn the constant aspects in making the decisions of buying and consuming, a quantitative marketing research has been conducted on a sample of 165 people, aged between 18 and 24 years old.

Keywords: relationship marketing; fidelity; young people. (search for similar items in EconPapers)
Date: 2014
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