Artificial Intelligence in multinational corporations: catalyst for innovation and strategic alignment

Diana-Georgiana BARAU (dinu) and Constanța Popescu
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Diana-Georgiana BARAU (dinu): Valahia University of Târgoviște, Romania
Constanța Popescu: Valahia University of Târgoviște, Romania

Theoretical and Applied Economics, 2025, vol. XXXII, issue Special, Summer, 27-34

Abstract: This article analyzes the transformative impact of Artificial Intelligence (AI) on multinational corporations, with a focus on how AI enhances innovation, strategic alignment, and operational efficiency. The paper explores the role of machine learning and deep learning in automating due diligence, processing vast data sets, and supporting predictive analytics. It highlights AI’s ability to uncover hidden patterns, anticipate market changes, and optimize investment decisions. Furthermore, it addresses key challenges related to system integration, data security, and organizational trust. The study concludes that strategically implemented AI technologies can provide multinational companies with a lasting competitive edge in an increasingly volatile and data-driven global economy.

Keywords: Artificial Intelligence (AI); innovation; competitive advantage; digital transformation. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:agr:journl:v:xxxii:y:2025:i:special-summer:p:27-34

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