GETTING GOOD MARKETING INFORMATION TO FARMERS: It Might Mean Listening To Them First

Larry Elworth

Choices: The Magazine of Food, Farm, and Resource Issues, 1990, vol. 05, issue 3, 2

Abstract: Growers need good marketing information. However, it is unlikely that present producers will universally adopt available communications. Crucial issues remain in how best to make the plans of information providers coincide with the needs and interests of information users such as growers. The results of a Pennsylvania survey do not chart a prescriptive course for dealing with these issues, but they suggest that producers have clear inclinations which will affect the use-and success of any information system.

Keywords: Farm Management; Marketing (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeach:131265

DOI: 10.22004/ag.econ.131265

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