Can the Craft Beer Industry Tap into Collective Reputation?

Joshua Berning, Marco Costanigro () and Michael McCullough

Choices: The Magazine of Food, Farm, and Resource Issues, 2017, vol. 32, issue 3

Abstract: Collective reputation arises when consumers interpret the distinctive name of a group of producers as a signal of quality. This article considers whether the craft beer industry can or should tap into the benefits of collective reputation.

Keywords: Agribusiness; Industrial Organization (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeach:261902

DOI: 10.22004/ag.econ.261902

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