Are Consumers Willing to Pay to Reduce Food Waste?

Kara Grant, R. Karina Gallardo and Jill McCluskey

Choices: The Magazine of Food, Farm, and Resource Issues, 2019, vol. 34, issue 01

Abstract: We estimate consumers’ willingness to pay for reduced food waste by comparing choices between bundles of raw ingredients and ready-to-eat meals. Attributes included prices, food-waste percentages, and expiration dates associated with each option. Findings suggest that consumers are willing to pay premiums for reduced food waste and increased shelf life.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeach:283543

DOI: 10.22004/ag.econ.283543

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