Developing a bank marketing plan

Richard J Pamperin

American Bankers Association, 1988, vol. 02, issue 01

Abstract: Marion State Bank's (Marion, WI) development of a marketing plan involved: 1) a strategic plan; 2) a survey of the customer base; 3) employee education; 4) time for employee and customer interactions; 5) unique products; and 6) efficient service delivery.

Keywords: Agricultural; Finance (search for similar items in EconPapers)
Date: 1988
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