Formal calling programs benefit banks

Jack Tower

American Bankers Association, 1993, vol. 06, issue 3

Abstract: Agricultural banks with formal calling programs win more new business than banks without them. Bankers involved in calling programs say patience and persistence are needed, because it takes time to convince farmers--especially the most desirable borrowers- -to switch banks. Most bankers do not call ahead; instead, they drop in on their prospects, talking to the farmers as they work in the field.

Keywords: Agricultural; Finance (search for similar items in EconPapers)
Date: 1993
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/336258/files/ers2022-23-0211.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:abajal:336258

Access Statistics for this article

More articles in American Bankers Association from American Bankers Association > Journal of Agricultural Lending
Bibliographic data for series maintained by AgEcon Search ().