Retirement planning: The missing link in expanding customer relationships?

Alex White, David M Kohl, Troy D Wilson and Amanda J Wilson

American Bankers Association, 1997, vol. 10, issue 4

Abstract: Developing and maintaining a strong relationship with the borrower was a major focus of the 1996 ABA National Ag Lenders Convention held in Kansas City. Recently, several articles have addressed the importance and profitability associated with developing a stronger relationship with the borrower. Retirement planning and investing services are discussed as methods of improving the lender-borrower relationship. Retirement planning is a largely-neglected function in personal financial management.

Keywords: Agricultural; Finance (search for similar items in EconPapers)
Date: 1997
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