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Consumer association in the Dunaszerdahely district food trade

Katalin Vegh

Acta Agronomica Ovariensis, 2008, vol. 50, issue 2, 9

Abstract: The three types of Jednota Slovensko COOP chain store consists of 2388 units. Of these, 67, which compete successfully with “Western” chain stores, can be found in the Dunaszerdahely district examined. The advantage of the association network units is their closeness to and knowledge about their consumers. Among their weaknesses, the primary ones are shortcomings in logistics and marketing. With its 38% share, the association holds the strongest position among small retail chain stores. It can further increase its market share by freeing its units from the burdens of storage, processing and packing.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2008
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DOI: 10.22004/ag.econ.53972

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