Economic Appraisal of Kinnow Production and its Marketing under North-Western Himalayan Region of Jammu

Anil R.S. Bhat, Jyoti Kachroo and Dileep Kachroo

Agricultural Economics Research Review, 2011, vol. 24, issue 2

Abstract: An economic analysis of kinnow has been presented through studying their costs and returns. The average first year establishment costs per acre for kinnow has been worked out to be ` 5298, while its total establishment costs has been found as ` 12707. The overall per acre per year returns from kinnow orchards have been worked out to be ` 6632. The overall economic viability of the kinnow fruit, mainly net present value, internal rate of return, benefit-cost ratio and payback period have been computed as ` 7929, 15.42 per cent, 1.52 and 7.6 years, respectively. The average per quintal marketing cost at producers’ level has been found to vary to the extent of ` 450, ` 375, ` 303 and ` 223 for channels I, II, III and IV, respectively. The average per quintal marketing cost borne by the wholesaler in channel II was ` 61, while as it was ` 30, ` 32 and ` 19 in channels I, II and III, respectively at the retailer’s level and in channel-IV, whole of the marketing cost was borne by the producer as there was direct marketing of produce. A comparison of price spread through different marketing channels has revealed that producers’ share in consumers’ rupee was the highest (about 81%) in channel-IV, due to self sale in the local market. The marketing efficiency has been found to be highest in channel-IV. The producer got maximum benefits in channel-IV, therefore this channel should be followed to make producer highest beneficiary; although this channel has its own limitations.

Keywords: Agricultural; and; Food; Policy (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://ageconsearch.umn.edu/record/119381/files/11-Anil-Bhatt.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aerrae:119381

DOI: 10.22004/ag.econ.119381

Access Statistics for this article

More articles in Agricultural Economics Research Review from Agricultural Economics Research Association (India) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().