Customer relationships strategy: an Australian cattle producers’ case study

Ferry Jie

AFBM Journal, 2010, vol. 06, issue 2, 5

Abstract: An analysis of beef supply chains revealed that a strategic focus on beef quality was critical to that part of the chain involving producers. Moreover, beef quality was directly related to customer relationship management. Across the industry, there are a diverse set of customers each with different needs. This means that it is difficult for individual producers to develop a successful approach to customer relationship management without developing a product focus on one or two of these customer segments.

Keywords: Farm; Management (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:afbmau:121499

DOI: 10.22004/ag.econ.121499

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