The market potential of the South African apple industry: Strategies and options

Nicolas G. Meyer and Marthinus Breitenbach

Agrekon, 2004, vol. 43, issue 01, 16

Abstract: This paper uses one of four possible areas of strategic market research, namely Trademaps , to analyse the South African market potential for deciduous fruit. It isolates the apple industry to illustrate the application of Trademaps. An overview of the export performance within the apple industry is given. Export Trademaps are then utilised to analyse the trade flows and the market potential of South African apples on the world market. The Trademaps generated are based on trade data for the years 1995 to 1999 as reported by nearly 100 trading nations in the COMTRADE database of the United Nations Statistical Division. Possible strategies and options are suggested, given the results of the Trademap analysis. It is concluded that this analysis demonstrates the usefulness of Trademaps as a research tool to provide market information on new and existing markets.

Keywords: Crop; Production/Industries (search for similar items in EconPapers)
Date: 2004
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://ageconsearch.umn.edu/record/9474/files/43010022.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:agreko:9474

DOI: 10.22004/ag.econ.9474

Access Statistics for this article

More articles in Agrekon from Agricultural Economics Association of South Africa (AEASA) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().