 Factor Analysis Approach in Understanding Student’s Attitude towards Social Media Usage in Agricultural Higher EducationP. Divakar Reddy, Sweety Sharma and D. Thammi Raju Asian Journal of Agricultural Extension, Economics & Sociology, 2021, vol. 39, issue 12 Abstract: The social media concept has received much consideration from higher education since a period of ten years in India. The study was conducted for analysing the usage and effects of social media on agricultural students. The primary data was collected through questionnaire. Simple random sampling was employed, a sample of 126 students in which 100 PGDMA students from ICAR-NAARM and 26 B.Sc. Agricultural students from ANGRAU. The responses were analysed by using factor analysis and the most influenced responses were social media is a part of their everyday activity (0.88), their communication skills were improved because of social media (0.83), They felt that they were part of the social media community (0.87) and they derived satisfaction through networking and communication (0.84). These were the most affected statements from PGDMA students and B.Sc. Agricultural students. Conclusively, social media has enriched the acquaintance of individuals and build cognizance amongst students in all the aspects. Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaees:358223 Access Statistics for this article More articles in Asian Journal of Agricultural Extension, Economics & Sociology from Asian Journal of Agricultural Extension, Economics & Sociology |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.