Analysing Growth and Instability of Indian Yogurt Market: A Global Comparative Approach

Ramandeep Singh and Rajesh Sharma

Asian Journal of Agricultural Extension, Economics & Sociology, 2022, vol. 40, issue 10, 6

Abstract: Fermented products were the first processed food consumed by humans, mainly for their longer shelf life, safety, and organoleptic qualities. Yogurt is one of the best-fermented products having the highest bioavailable cobalamin. In India, yogurt is an emerging value-added product with a CAGR of 10.20 percent and stands second after China. This paper evaluates the Comparison of the CAGR of India and Global in terms of revenue per capita, Price, and Volume of sale of yogurt. India is doing good than the global in yogurt. The CAGR of Revenue per capita, price, and volume of yogurt in India are 9.1 percent, 6.6 percent, and 3.4 percent, respectively. The Indian yogurt market shows low instability than the global market. This persuades many foreign giants to capture the growing Indian market of yogurt.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2022
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