Developing a Test to Measure the Knowledge Level of Farmers towards Market Intelligence

L. Mohammed Ghouse, C. Karthikeyan and M. Nirmala Devi

Asian Journal of Agricultural Extension, Economics & Sociology, 2022, vol. 40, issue 10, 5

Abstract: Market intelligence is a method of foreseeing what will occur in the near future. We must proceed from market data to information, and finally to market intelligence, in order to complete this process. This study attempted to develop a scale for measuring the knowledge level of farmers on market intelligence. Relevant items were gathered that covered all aspects of farmer’s market intelligence in agriculture. Thirty items were initially selected for this study and administered to 42 non-sample respondents. All of the items have been subjected to item analysis. The current study found that 12 items were chosen for the test administration based on the difficulty index, discrimination index, and point-biserial correlation. This test was found to be both valid and highly reliable (0.65). This may be used by social science researchers to assess farmers' expertise in market information as well as market intelligence.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/367221/files/s ... 02021AJAEES74774.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaees:367221

Access Statistics for this article

More articles in Asian Journal of Agricultural Extension, Economics & Sociology from Asian Journal of Agricultural Extension, Economics & Sociology
Bibliographic data for series maintained by AgEcon Search ().