Market Analysis for Floral Rejuvenated Products in Hyderabad City of Telangana State, India

Bobbala Manasa, Seema, D. Srinivasa Reddy, D. Srinivasa Chary and P. Radhika

Asian Journal of Agricultural Extension, Economics & Sociology, 2022, vol. 40, issue 11, 5

Abstract: Flowers are an important part of Indian culture, and because of various religious practises, tonnes of flowers frequently collect in places of worship such temples, mosques, churches, and gurudwaras. They are also generated at weddings, flower markets, residential neighbourhoods, and other events. Unfortunately, the majority of these flowers are frequently dumped in garbage and water after being used, endangering the ecosystem. In order to reduce the effects caused by floral waste this can be converted into the production of value added products like incense sticks, compost, soaps, essential oils. Hence, to understand the market for these floral rejuvenated products, the present study was taken to analyse the source of awareness of users and factors influencing the users to purchase the floral rejuvenated products. Data was collected from 120 users in the Hyderabad city and analyzed using descriptive statistics, ANOVA Test and Factor analysis.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2022
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