Study on Consumer Buying Behaviour of Selective Herbicide in Kurukshetra District of Haryana, India

Priya Sharma, Nitin Barker, Sabhy Sharma and Sarika Bishnoi

Asian Journal of Agricultural Extension, Economics & Sociology, 2023, vol. 41, issue 9, 3

Abstract: Syngenta India Pvt. Ltd is a prominent player in the agri-inputs industry, with a focus on high-quality innovative agrochemicals that increase crop yield and quality. The aim of this research paper is to explore the consumer buying behavior of selective herbicide in the agricultural product market. The research will provide a comprehensive understanding of the factors influencing the purchasing decisions of farmers and stakeholders in the agriculture industry. The study will use a mixed-methods approach, including both qualitative and quantitative data collection methods. The research will involve the use of surveys and interviews to collect data from farmers and other stakeholders in the agriculture industry. This research paper aims to examine the consumer buying behavior of herbicides, including factors that influence purchase decisions, attitudes towards these selective herbicides. The research used a multistage sampling method and involved personal interviews and questionnaires with 120 farmers. Agrochemical companies used various marketing strategies such as price discounts, field demonstrations, and promotional schemes to generate demand from farmers.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/367638/files/Sharma4192023AJAEES100967.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaees:367638

Access Statistics for this article

More articles in Asian Journal of Agricultural Extension, Economics & Sociology from Asian Journal of Agricultural Extension, Economics & Sociology
Bibliographic data for series maintained by AgEcon Search ().