Economic Analysis of Marketing Channel of Wheat Production in Hardoi District of Western Uttar Pradesh, India

Shiv Kumar, Hargovind Bhargava, Pukhraj Singh, Joginder Singh and Sachin Kumar Verma

Asian Journal of Agricultural Extension, Economics & Sociology, 2023, vol. 41, issue 10, 8

Abstract: Wheat, a vital global staple, has been cultivated since ancient times, nourishing over a billion people. Its role in agriculture and food security is crucial. In Uttar Pradesh's Hardoi district, the Bharkhani block was chosen for its extensive wheat cultivation, and five villages were randomly selected. Three wheat distribution channels were studied: Producer - Consumer Producer - Village Trader - Consumer Producer - Village Trader - Wholesaler - Retailer - Consumer Findings revealed that in Channels I, II, and III, producers' shares in consumer expenses were 98.63%, 92.14%, and 73.78%, respectively. Marketing costs were Rs. 20.00, Rs. 53.00, and Rs. 73.78 per quintal, with middlemen's margins of Rs. 00.00, Rs. 69.00, and Rs. 196.00 per quintal in Channels II and III. Channel I stood out as the most efficient due to its lack of middlemen, highlighting its potential to optimize wheat distribution.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/367685/files/Kumar41102023AJAEES104869.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ajaees:367685

Access Statistics for this article

More articles in Asian Journal of Agricultural Extension, Economics & Sociology from Asian Journal of Agricultural Extension, Economics & Sociology
Bibliographic data for series maintained by AgEcon Search ().