Factors Influencing Profit Chain of Little Millet by Farmer Producer Organization Farmers, Processors and Marketers in Tamil Nadu, India

Balaji Parasuraman, T. Mohanraj, A. Vidhyavathi, C. Karhikeyan and M. Kathiravan

Asian Journal of Agricultural Extension, Economics & Sociology, 2023, vol. 41, issue 12, 7

Abstract: Little millet, a significant part of the Indian diet known for its health benefits. The study focuses the factors influencing Profit chain of little millet by FPO farmers, processor and retailers. The research focuses on Northern Tamil Nadu, analysing profitability for producers (75), processors (10), and marketers (10). A total sample of 95 respondents were surveyed using structured interview schedule. Key factors influencing profit chain were identified using multiple linear regression model. For producers, Nitrogen and Potash fertilizer positively impact profits, while labour and seed exhibit negative effects. Processors benefit from positive associations with labour and transport, and marketers' profits are linked to labour, transportation, and storage. The findings stress the need for strategic interventions to enhance the millet value chain, emphasizing the importance of efficient logistics. The study recommends policy measures to increase farmers' productivity and profits through incentives, farmer support extension, and innovative technologies, promoting a balanced diet, weight maintenance, and overall well-being while addressing economic aspects of millet production and distribution.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Date: 2023
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