Share Analysis of Pesticide Companies in Uttar Pradesh, India

Arun Kumar Rai and Anil Bhat

Asian Journal of Agricultural Extension, Economics & Sociology, 2026, vol. 44, issue 4

Abstract: The agricultural input industry in India plays a pivotal role in supporting the country's vast and diverse agricultural sector. Foreign companies control a large portion of the Indian market. The overarching goal of the current study was to evaluate the market share of various pesticide brands and investigate the marketing tactics used by pesticide manufacturers. The samples were chosen using a multi-stage sampling strategy. To examine the market share and marketing strategies employed by pesticide businesses, 200 farmers and 130 pesticide dealers from Western Uttar Pradesh districts were chosen at random. Expenditure on pesticides per acre showed diversity among farmers, highlighting the need for targeted pest management strategies. The diversity in expenditure on pesticides per acre among farmers reflected the economic implications of pest management. Farmers who spend more on pesticides have higher production costs, potentially leading to lower profits. Conversely, those who use fewer pesticides reduced their production costs but might face yield losses due to pest damage. Striking the right balance is crucial for economic sustainability in agriculture. The data showed that Pexalon by Corteva Agrisciences holded the largest market share followed closely by Fertera by FMC India Pvt. Ltd. Market share data revealed which pesticide brands dominate the market in each category (insecticides, fungicides, and herbicides). This information was essential for farmers and businesses alike as it helps them understand the competitive dynamics in the industry. Farmers' brand preferences were influenced by factors like quality, price, retailer recommendations, and previous experience, with a strong emphasis on practicality and local advice. Quality emerged as the third most important attribute with a mean score of 23.5, indicated that farmers prioritize the effectiveness and reliability of the pesticides they use. Competitive price comes in second place that demonstrated the importance of cost-effectiveness in their decision-making process with a mean score of 24.5. With a mean score of 25.5, retailer recommendation tops the list as the most important element, indicating that farmers greatly rely on reliable local stores for advice. Farmers' purchase decisions were significantly influenced by promotional events, especially those involving local stores and corporate personnel, underscoring the significance of individualized encounters and hands-on demonstrations.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2026
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