CRM and its Importance for Business Competitiveness

Peter Stuchlý, Roderik Virágh, Marcela Hallová and Edita Šilerová

AGRIS on-line Papers in Economics and Informatics, 2020, vol. 12, issue 01

Abstract: This paper deals with the Customer Relationship Management (CRM) system with emphasis on the importance for the competitiveness of a business. The aim of the present article is to seek whether a business pursues customer value on a regular basis regardless of its size. Monitoring customer value can thus be one of the criteria that measure the success of implementing an overall customer relationship management concept in a particular business. CRM system is also used in agribusiness.

Keywords: Agribusiness; Agricultural and Food Policy; Agricultural Finance; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aolpei:303937

DOI: 10.22004/ag.econ.303937

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