An Assessment of M-Commerce Adoption Amongst Women Fish Vendors in Coastal India Using System Dynamics Approach

Raghavendra Prabhu, Vasanth Kamath, D’Souza, Darryl Jeethesh and Harisha Joshi

AGRIS on-line Papers in Economics and Informatics, 2023, vol. 15, issue 2

Abstract: The digital revolution in India has played a significant role transforming traditional organizations through adoption of mobile commerce (m-commerce) and transforming the way they do business. For the successful implementation of m-commerce, a thorough understanding of the stakeholder perspectives is always important. Hence, to summarize the issues and perspectives of the women fish vendors (WFVs) and to study the effect of crucial parameters on the implementation success of m-commerce a system dynamics (SD) approach was used. SD methodology is used to develop a simulation model to understand the m-commerce adoption rate amongst WFVs considering multiple scenarios. The research findings reveal that, word of mouth (WOM) and user experience plays a major role towards the adoption of m-commerce. However, the WFVs were sceptical about the capabilities of m-commerce and weren’t well equipped with infrastructure. This approach will enable the academicians and social entrepreneurs to formulate strategies to empower WFVs by using technology. Also, it opens a new area of simulation-based policy modelling in the fisheries retail sector.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/348881/files/5 ... ath-dsouza-joshi.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aolpei:348881

DOI: 10.22004/ag.econ.348881

Access Statistics for this article

More articles in AGRIS on-line Papers in Economics and Informatics from Czech University of Life Sciences Prague, Faculty of Economics and Management Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().